Having an effective sales strategy is vital to the success of any business. It should focus around four key actions:
It's a good idea to benchmark your strategy by analysing the previous year's activity. At the same time, look for any customers, sectors or markets you could exploit more effectively – whether new or existing.
You should always consider external factors that could affect your business such as seasonality, the economy or government policy changes – and of course what your competitors are doing!
A sales strategy can be reviewed and amended from time to time, but try to avoid too many revisions as this can distract you from other critical tasks and create confusion.
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