The use of agents and distributors to enter international markets is common. But is it the best method for you? And if it is, how can you build and manage a network of these trade multipliers?

This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business critical area.

Date: Thursday 4th October

Venue: Castle Green Hotel, Kendal

The topics covered will include:

• The difference between agents and distributors
• Other possible routes to market
• How to find the right agents and distributors for your business
• What to consider before appointment – what are the predictors for success?
• What should be included in an agreement?
• How do you set targets?
• How do you manage your network and motivate them?
• Terminating an agreement without getting sued.