Motorway at night


Write To Sell

Jackie HarrisDoes your current marketing copy get you noticed and deliver sales?

Do you want to write more effective sales driven copy?

Can you adapt your content for different marketing materials?

The workshop

We all need our marketing to help us sell. So for a workshop focussed on writing great content for all your marketing materials join Cumbria Business Growth Hub and Jackie Harris of Brightspark Marketing on 29th March, Hallmark Hotel, Carlisle, 10am to 4pm

The session will focus on techniques and tips for creating content that sells, designed to entice your potential buyers and draw them into a sequence from first contact through to making a purchase.


This workshop is FREE OF CHARGE to eligible businesses owing to funding through Cumbria Chamber of Commerce, local authorities and the European Regional Development Fund.  It would normally cost around £250.00.

What it covers

Jackie will take you through the core elements of conversion copywriting and specific techniques for email marketing, product descriptions and flyers/leaflets.

The workshop includes:

  • Crafting the right message for your audience
  • Tone of voice
  • Trigger words and phrases
  • Using emotional hooks
  • Creating a clear ‘call to action’
  • Writing for email marketing campaigns
  • Writing sales pages on your website
  • Writing product descriptions to sell

You will have the opportunity to write and get feedback on at least three pieces of sales copy.

To Book

To confirm your eligibility and book a place, or if you have any questions, please email

Please note places are limited so book early in order to avoid disappointment.