Every business needs to think about customer acquisition and retention in order to grow.
It starts with assessing and understanding customer needs, so you know what they are looking for. You can then focus on these points in your marketing messages and sales activity.
Whether you operate in a competitive marketplace or serve a niche audience, you'll always need to generate income through sales activities.
Don't forget though, keeping the customers you have is usually cheaper, and less difficult, than finding new ones. So make sure you understand your existing customers and are keeping them happy.
More about sales strategy
Increasing sales performance
Good sales people
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