Getting The Most From Email Marketing

23/03/2017 23rd March 2017, Energus

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Getting The Most From Email Marketing with Jackie Harris of Brightspark Marketing, 23rd March, Energus, Workington

Getting the most from Email Marketing



While we all love to hate email marketing, the truth is, it still outperforms social media when it comes to driving sales. Savvy marketers use email marketing as part of their digital marketing mix. Join Cumbria Chamber of Commerce and Jackie Harris of Brightspark Marketing, 23rdMarch at Energus, Workington 10am to 4pm to find out how to by using it well,  you can still get amazing results.


This workshop is perfect for people who have recently started using simple campaigns and would like to learn some more techniques. 


The workshop looks simple strategies for using email marketing including:


  • Using email alongside your social media activities - the importance of integration.
  • Tips for building your email contact list - get into the habit of getting email addresses.
  • Different types of email campaigns - we’ll look at emails that have specific objectives such as: direct sales, thought leadership, general information, education, and ‘follow-ups’.
  • Autoresponders - creating content that goes out automatically when people perform pre-defined ‘trigger actions’.
  • Sequencing - creating email content sequences to guide your potential customer through your sales funnel.
  • Sales campaigns - the anatomy of the perfect sales email.
  • A/B split testing - testing your content to see what options perform best.
  • List segmentation - narrowing your offering to niche market sectors.
  • The Call to Action - the importance of CTAs and how to use them.
  • Analytics - and how to use them.
  • Simple sales emails and introductions that don’t use Mailchimp or other similar tools.
  • Tips for creating email content - we’ll spend a bit of time creating content ideas for campaigns.


We’ll also look at lots of examples high performing, creative email campaigns.


The session will mostly look at Mailchimp because it’s the most popular and the system used by beginners. But we’ll also reference other tools and do a bit of comparison on the various options they offer.


The delegate rate for this full day workshop is  £65 +VAT members / £120 +VAT non-members - to book your place(s) please -  BOOK HERE


Should you have any questions regarding the above training, please do not hesitate to contact me


Any cancellations must be received at least three working days before the event, otherwise you will be charged for non-attendance.


Chamber Business Solutionsis also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact

Book this event now