The Content Marketing Master Plan ©

14/06/2017 Wednesday 14th June & Tuesday 11th July, Cumbria Chamber of Commerce

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The Content Marketing Master Plan © 2-day workshop with Joanne Dolezal and Pascal Fintoni, Carlisle

A Practical Strategy to Attract, Convince & Convert Your Ideal Customers

Join Cumbria Chamber of Commerce and marketing and communication specialists Joanne Dolezal and Pascal Fintoni at Cumbria Chamber of Commerce, Carlisle for this 2-day (Wednesday 14th June and Tuesday 11th July 9:00-16:30) training programme which will transform your approach to content marketing as you explore advanced techniques used by professionals to prioritise, plan, produce and publish superior digital content.

The aim is to provide you with the confidence and the skills you need to build an excellent online reputation in order to grow the number of enquiries from your ideal customers.

Check out the course brochure

Download the brochure here

View the brochure below:

Overview of day 1 - Content Marketer – Wednesday 14th June

After an introductory session to level-set and take a closer look at your ideal customers’ motivations. We then identify how you can uniquely meet their wants and needs, beyond the obvious.

What kind of content creator are you? We’ll explore the different content styles and strategies for content generation, as well as where you find fresh ideas and inspiration.

1. Overview of Content Marketing

2. Audience Profiling and Personas

3. Your Business Values and Benefits of Dealing with You

4. Your Content Creation Strategy

5. Discover Your Content Creation Potential

6. Action Planning

Overview of day 2 - Content Master – Tuesday 11th July

Develop the skills required to plan, create and publish a wide variety of content types for different stages of the buyer journey. Learn how to interrogate the data, carry out keyword research and answer your customers’ questions better than the competition.

Finally understand how to get your content moving and keep it working, long after publishing.

1. Your 3-Month Content Plan

2. Content Ideas Generation and Keyword Research

3. Content Creation Toolkit

4. Content Curation & Contribution Toolkit

5. Content Publication and Amplification

6. Individual Action Planning

Learning Outcomes:

By taking part in this training programme you will be able to:

  • develop robust buyer personas to identify content relevant to them
  • capture your value proposition to differentiate yourself from the competition
  • structure your content creation strategy to maximise time, efforts and results
  • Identify your unique content creation and blogging style to craft superior content
  • optimise the impact of your content with keyword research and other techniques
  • build your content creation toolkit for copy blogging, photo blogging and video blogging
  • apply content curation and contribution techniques to build your authority faster

Most importantly, with support from the two trainers and other delegates, you will compile a sensible and achievable 3-month content plan that will give you the clarity and focus you need to get results.


Article: Why Content Marketing Is Here To Stay by Joanne Dolezal
Read it here


Pre and post course webinars:

There will be a 'warm-up' webinar on Friday 9th June, 1-2.30pm

There will be a 'wrap-up' webinar on Thursday 27th July, 2-3.30pm

This training programme has been designed for individuals who are already actively promoting their products and services via their websites, social media, search engine optimisation and email marketing.

For marketers who are keen to take their content marketing and online reputation practices to the next level in order to ensure all efforts in converting prospects and retaining current customers are more successful.

What others had to say

"I have been putting your techniques into practice and already seen results!! Thank you, it was a very information and productive day.”

Rebecca Poole, Malosa Medical

"I’d just like to say again how much I enjoyed your workshops and I am already planning on how I can implement many of the suggestions you made to improve my business”

Phil Mason, Advantage Web Designs

"It was excellent! Lots of extremely useful information that I am inspired to use for myself and my clients… thanks again.”

Paul Grahamslaw, Lighthouse PR & Media

See more testimonials here

More about the trainers

Pascal Fintoni, Content Marketing & Reputation Management Consultant

Pascal is a professional trainer and speaker with over 20 years practical experience in marketing and sales, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns. He runs his own agency – ArcLight Marketing and Media Ltd – specialising in digital marketing training and reputation management services with a clear focus on creating new leads for his clients. For more information Pacal Fintoni LinkedIn Profile

Joanne Dolezal, Lead Consultant & Trainer, Dolezal Consulting

Joanne has a background in enterprise and marketing, running her first business in Prague in 1990s. Joanne founded Dolezal Consulting, a marketing and communications consultancy in 2009, she offers a wide range of marketing solutions, as well as creating in-house tools and models to help business owners and marketers see the future (and their potential) much more clearly. For more information Joanne Dolezal LinkedIn Profile

Download further information about Joanne and Pascal here

If you are looking for further information on the workshop and to determine if it will meet your needs the trainers will be holding promotional taster webinars on Monday 15th May and Monday 22nd May, both at lunchime. Should you be interested in more details on these webinar opportunities please do not hesitate to contact me.

The delegate rate for this full day workshop is £750 +VAT members / £1250 +VAT non-members - to book your place(s) please -BOOK HERE

Should you have any questions regarding the above training, please do not hesitate to contact me

Any cancellations must be received at least three working days before the event, otherwise you will be charged for non-attendance.

Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact

Book this event now